Senior Analyst, Data & Analytics
Chalhoub Group — Level Shoes
Jul 2025 — PresentDubai, UAE
- Architect and run $15M+ in annual data pipelines across GA4, Oracle EBS, Oracle RMS and proprietary retail systems with dbt and Python.
- Built LLM & Generative-AI automation for buying, merchandising and inventory planning — replacing manual analyst workflows and reclaiming significant operational capacity.
- Applied deep-learning models for market intelligence, surfacing demand patterns and competitive signals from large-scale unstructured data.
- Shipped Marketing Mix Modeling (MMM) pipelines quantifying channel-level ROI that directly shape growth-marketing budget allocation.
- Cut BigQuery costs 25%+ by redesigning GA4 event tracking with optimized partitioning, clustering and materialized views.
- Delivered Looker & Looker Studio dashboards adopted as the single source of truth across Finance, Marketing, CRM and Supply Chain.